“Jobs Intelligence Maestro (JIM) has not only reimagined the candidate’s journey and enhanced the recruitment process at DBS but has also disrupted the recruitment landscape in Asia. Through the power of artificial intelligence, it has also increased reliability in the hiring process by more accurately matching the candidate’s profiles to the requirements of the role, as well as their fit with the bank and the values we stand for.”

Susan Cheong

MD and Group Head of Talent Acquisition,

Group Human Resources, DBS Bank

The Background

DBS Bank wanted to transform their legacy, non-digital recruitment process to increase front-of-funnel gains while giving their busy internal recruitment team time back to focus on the higher-value qualification stages. In addition, the bank wanted to deliver an innovative candidate experience that was simple, interactive and available 24/7 to attract the best candidates across Asia.

 

The Solution

DBS Bank partnered with impress.ai to introduce Asia’s first virtual recruiter, Jobs Intelligence Maestro (JIM). Designed to streamline early-stage hiring, JIM engages candidates through pre-screening questions, automates interviews, scores responses, and generates a high-potential shortlist for DBS Bank’s Wealth Planning roles.

In addition, JIM also acts as a concierge, guiding candidates through the application and assessment process across four platforms. It independently responds to candidate FAQs with a 97% success rate, meaning candidates can get real- time answers 24/7. The platform reimagines the candidate experience; simple, seamless and always-on, saving significant staff hours, reducing candidate dropout and increasing candidate satisfaction, achieving an average score of 4.7/5.

By integrating with various assessment tools, including Predictive Index, Professional Learning Indicator, Sonru, and Hacker Trail, JIM can meet the needs of multiple markets. It is also available in several languages; English, Bahasa Indonesia, Simplified Chinese, and Traditional Chinese; helping DBS Bank reach more candidates across Asia.

Following a successful pilot program in May 2018, JIM now delivers results for DBS Bank across Hong Kong, China, Singapore, Taiwan, Indonesia, and India. It has also taken on the hiring process for the bank’s high-volume recruitment programs, including Wealth Planning Manager, Graduate Associate and SGUnited.

 

The Results

This AI-powered virtual recruiter revolutionises DBS Bank’s talent acquisition, delivering on almost every metric imaginable, including:

Screening over 10,000 candidates to identify 880+ successful hires across Asia

Saving up to 40 hours of productivity per month, allowing the team to focus on the higher- value qualification stages

Reducing time to hire by 75%

Decreasing candidate attrition from 15% to just 3% through a reimagined candidate journey that is simple, interactive and effective

Answering 97% of candidate questions without intervention and achieving an average candidate score of 4.7/5